Chérir means “to cherish” in French, and the French know best, especially when it comes to fashion. Don’t just cherish the moment, cherish the little things, like the first designer bag your mother handed down to you or that shirt she saved you from a concert in the 80s. That’s where our collection starts.

NYC-based stylist Kayla Innes started Chérir to share her curated collection of Y2k deadstock bikinis, luxury bags & more with the world.

Every piece in Chérir’s closet has a story— from the corner store to clubs— and we want to share those stories with you. Think “Sisterhood of the Traveling Pants,” but make it 90s Galliano pants.